SK Btv 2019-04-05T04:24:23+00:00

Project Description

SK Btv

SK B tv is OTT platform provided by SK Broadband.

BACKGROUND

  • Demand on building social channel to strengthen SK B tv platform
  • They would like to open an exclusive communication channel for only TV contents

STRATEGY

  • Getting users into B tv website & mobile application by providing the latest contents
  • Executing contents advertisement to B tv’s classified target
  • Attracting users to purchase on B tv contents by providing a movie introduction service called ‘Younghua Dang’

SERVICES

Social Media Management
Paid Social Ad

RESULTS

Contents engagement : 400,000

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